Wells Fargo

OBJECTIVE

Build awareness for Wells Fargo’s commitment to the veteran community through recruitment and employment efforts.

ELEMENTS

ideation/brainstorming, strategy, mockups, digital, production, on-site management

PRODUCT

Leverage Zac Brown as a storyteller, and the Zac Brown Band tour as a platform, to amplify Wells Fargo’s connection to the veteran community and pledge to hiring 20,000 veterans by 2020. And explore other potential partnerships to promote the goal.

Banners disseminated on music streaming platforms

2019 Planning Deck

SEE FULL DECK

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Proposal for partnership between Wells Fargo and Coach K

WELLS FARGO

Wells Fargo